Fashionz By Danube

TL;DR: Fashionz by Danube Properties is the world's first FashionTV-branded residential skyscraper — a 62-storey luxury tower in JVT District 4, Jumeirah Village Triangle (JVT), Dubai. Currently under construction with handover targeted for 2026. Offering 788 fully furnished residences — studios, 1-bedroom, 2-bedroom, and 3-bedroom apartments, plus retail units — starting from AED 820,000 to AED 2,600,000. Features 40+ fashion-themed amenities including an FashionTV Rooftop Restaurant with infinity pool, FTV Gym & Spa, FTV Salon & Aesthetic Centre, FTV Café, Fashion Ramp, outdoor cinema, Japanese garden, cigar lounge, Zumba studio, and Jacuzzi. Payment plan: 1% monthly (10% down, 55% construction, 35% on handover). Freehold.

Fashionz by Danube at JVT, Dubai — The World's First FashionTV-Branded Residential Tower

Fashionz by Danube Properties is a landmark in the global branded residential sector — the world's first residential skyscraper carrying the FashionTV brand, bringing the glamour, aesthetic ambition, and international prestige of the world's leading fashion television network into the domain of everyday luxury living. Standing 62 storeys in Jumeirah Village Triangle's District 4, Fashionz is not merely a tall building with a brand license: it is a fully conceived lifestyle product, where the FashionTV identity permeates every amenity, every common area, every design choice — creating a living environment that is aspirational, visually distinctive, and genuinely unlike anything else in Dubai's already extraordinary residential market.

Danube Properties — one of Dubai's most prolific and commercially successful residential developers — has built a brand around accessible luxury: delivering premium specifications, full furnishing, and strong amenity programmes at price points that significantly undercut comparable branded product in Downtown Dubai or Dubai Marina. Fashionz takes this approach to its most ambitious realisation: 62 floors, 788 units, FashionTV branding, and over 40 distinct amenities — all starting from AED 820,000 with Danube's signature 1% monthly payment plan.

Jumeirah Village Triangle (JVT) is one of Dubai's most rapidly maturing Dubailand communities — a primarily villa and townhouse district developed by Nakheel, now increasingly supplemented by premium mid-rise and high-rise apartment towers that cater to the community's growing population of young professionals, families, and investors. JVT benefits from outstanding road connectivity (Al Khail Road and E311 immediately accessible) and proximity to Dubai Marina, JBR, and the Mall of the Emirates, while maintaining a quieter, more community-focused residential character than the denser urban districts to the north.

Location & Connectivity: JVT's Premium Highway Address

• Al Khail Road (E44): One of JVT's primary access routes — approximately 3–5 minutes by car. Al Khail Road connects northward to Business Bay, DIFC, and Downtown Dubai (~20 min), and provides access to Dubai Marina (~10–12 min) via the Marina interchange.
• Sheikh Mohammed Bin Zayed Road (E311): 5–8 minutes by car from JVT — north-south arterial connecting to Expo City (~15 min south), Dubai Sports City (~8 min), and Motor City (~8 min).
• Dubai Marina & JBR Beach: Approximately 10–12 minutes by car — one of Dubai's premier waterfront leisure, dining, and beach destinations.
• Palm Jumeirah: 15 minutes by car.
• Mall of the Emirates / Ski Dubai: 10–15 minutes by car.
• Downtown Dubai / Burj Khalifa: 20 minutes via Al Khail Road.
• Expo City Dubai: 15 minutes south on E311.
• Al Maktoum International Airport (DWC): 20–25 minutes south.
• Dubai International Airport (DXB): 35–40 minutes.
• JVT Community: The development is within the JVT master community, which includes parks, cycling paths, a community centre, retail and dining outlets, nurseries, and healthcare clinics.
• Dubai Sports City & Motor City: 8–10 minutes — active sports and leisure communities with retail and F&B.

Building Architecture: 62 Floors of Fashion-Inspired Luxury

Building Structure: 62 storeys (with various sources referencing G+5 Podium+56 Residential+Rooftop configuration) Total Units: 788 residences (studios, 1-bed, 2-bed, 3-bed) + retail units Branding: FashionTV — the world's leading fashion and entertainment television channel, broadcast in 193 countries

Exterior Design: The building's form reflects the FashionTV aesthetic: dynamic, bold, and visually arresting. The tower's sculpted profile and high-gloss facade materials distinguish it instantly on the JVT skyline, functioning as a brand statement as much as a residential building.

Unit Types and Pricing: | Unit Type | Price Range | Notes | |---|---|---| | Studio | From AED 820,000 | Fully furnished, Alexa/smart home | | 1 Bedroom | From AED 1.35M | Open plan, fashion-forward interiors | | 2 Bedroom | From AED 1.85M | Two bedrooms, generous living | | 3 Bedroom | From AED 2.5M+ | Up to AED 2.6M | | Retail Unit | Commercial pricing | Ground/podium floor |

Fully Furnished Delivery: All units are delivered completely furnished with bespoke, fashion-forward interior design — furniture, fittings, appliances, and décor included, reflecting the FashionTV brand aesthetic throughout.

Interior Specification:

• Smart layouts optimised for open-plan living
• Premium contemporary finishes aligned with FashionTV's design language
• Expansive windows across all residential floors
• High-specification kitchen appliances (integrated)
• Premium bathroom fittings
• Built-in wardrobes
• Central air conditioning
• Private balconies

40+ Fashion-Themed Amenities

Fashionz's amenity programme is one of the largest and most thematically distinct in Dubai's residential market, with over 40 curated lifestyle facilities:

FashionTV Rooftop Restaurant & Infinity Pool: The building's crowning jewel — a rooftop restaurant operated under the FashionTV brand with a breathtaking infinity pool overlooking the JVT community and Dubai skyline. The rooftop setting, coupled with the FashionTV entertainment programming and dining concept, makes this one of the most extraordinary resident amenity destinations in any Dubai building.

FTV Gym & Spa: A branded fitness and wellness facility aligned with the FashionTV lifestyle aesthetic — featuring state-of-the-art cardiovascular and resistance training equipment alongside a full spa treatment menu.

FTV Salon & Aesthetic Centre: A professional beauty salon and aesthetic treatment facility operating under the FashionTV brand — offering hair, nails, skin treatments, and cosmetic aesthetic services within the building.

FTV Café: A branded café concept providing artisan coffee, light meals, and a fashionable social gathering environment within the building's lobby or podium level.

Zumba Studio: A dedicated Zumba dance fitness studio — reflecting the high-energy, social fitness culture that aligns with the FashionTV brand.

Jacuzzi: A dedicated hydrotherapy pool for relaxation and recovery.

Cigar Lounge: A sophisticated indoor lounge for cigar aficionados — one of Dubai's most distinctive residential amenity inclusions.

Outdoor Cinema: An open-air cinema screen for film and event screenings.

Japanese Garden: A landscaped zen garden with traditional Japanese design elements — providing a mindful, serene outdoor space that contrasts the building's high-glamour character.

Fashion Ramp: A unique branded promenade or fashion catwalk-inspired outdoor/indoor feature space — a literal expression of the FashionTV brand within the building's communal areas.

Additional Amenities (40+ total): Supplementary facilities across the building's multi-level podium include swimming pools, children's pools, kids' play areas, BBQ areas, co-working spaces, meeting rooms, retail outlets, security systems, and multiple additional leisure and wellness zones.

Payment Plan: Danube's Famous 1% Monthly Structure

Danube Properties is renowned throughout Dubai's off-plan market for its innovative 1% monthly payment plan — arguably the most buyer-friendly installment structure offered by any Dubai developer:

Standard Plan:

• 10% Down Payment
• 55% During Construction
• 35% On Handover

1% Monthly Plan: Approximately 1% of the total purchase price per month across the construction period, continuing for a post-handover period. This structure enables buyers to enter the market with the lowest possible monthly outlay, and is particularly popular with investors who expect rental income to offset the ongoing payments after handover.

Title: Freehold — all nationalities. Golden Visa eligible (AED 2M+).

Developer Profile: Danube Properties

Danube Properties is one of Dubai's most active and commercially successful off-plan developers — consistently delivering among the highest unit volumes of any private developer in Dubai. Known for its fully furnished turnkey delivery, accessible 1% payment plans, and consistently strong post-handover rental performance, Danube has built a loyal global investor base. The company has delivered over 30 projects and 10,000+ apartments since its founding, with projects across JVC, JVT, Al Furjan, Business Bay, and the Dubai Waterfront. Fashionz represents Danube's most ambitious branded residential project to date.

Investment Summary

Fashionz by Danube at JVT is the world's first FashionTV-branded residential skyscraper — 62 floors, 788 fully furnished units, 40+ fashion-themed amenities, rooftop infinity pool with FashionTV restaurant — starting from AED 820,000 with a 1% monthly payment plan.

Key metrics:

• 62 floors | 788 units | World's first FashionTV residential tower
• Studios from AED 820K | 3-bed up to AED 2.6M
• Fully furnished | FashionTV branded interiors
• Handover: 2026 | Payment: 1% monthly (10/55/35)
• 40+ amenities: Rooftop infinity pool, FTV restaurant, FTV salon, gym, spa, cinema, Japanese garden, cigar lounge
• Location: JVT — 10 min to Dubai Marina, 20 min to Downtown
• Title: Freehold | Developer: Danube Properties