DAMAC Maison Dubai Mall Street

TL;DR: DAMAC Maison Dubai Mall Street (also registered as The Signature) is a 43-storey luxury hotel apartment tower developed by DAMAC Properties in Downtown Dubai, directly opposite Dubai Mall — the world's largest shopping destination. Completed in May 2013 and operational as a 5-star serviced residence since January 2014, this was DAMAC's flagship hospitality project and the debut of the DAMAC Maison hotel brand. The tower houses 353 fully furnished hotel keys including deluxe rooms, 1 to 3-bedroom suites, and penthouses up to 4,814 sq ft. Current sale prices range from approximately AED 1,500,000 for 1-bedrooms to AED 12,500,000 for penthouses, with rental yields of approximately 7.5%. Designed by award-winning German firm Koschany + Zimmer Architekten (KZA), the building features an infinity-edge pool with Downtown views, a full-service spa, La Maison Mediterranean restaurant, Kids Club, 24/7 concierge, valet parking, daily Dubai Mall shuttle, and the complete suite of 5-star hotel services. Freehold ownership allows investors to live in, rent long-term, or place units in the hotel rental pool for nightly bookings on platforms like Booking.com and Expedia.

Overview of DAMAC Maison Dubai Mall Street

DAMAC Maison Dubai Mall Street holds a special place in the DAMAC Properties portfolio as the very first project under the DAMAC Maison hospitality brand, which has since grown into one of the Middle East's most recognisable hotel apartment operators. This pioneering status is reflected in the project's prime location — directly on Dubai Mall Street in the heart of Downtown Dubai, with the world's largest shopping and entertainment destination literally across the road.

Completed structurally in May 2013 and opened for hotel operations in January 2014, this 43-storey tower was developed at a cost of AED 1.3 billion (approximately USD 354 million) by DAMAC Properties through its subsidiary DAMAC Star Properties. The master developer of the Downtown Dubai district is Emaar Properties, placing DAMAC Maison Mall Street within one of the most meticulously planned and prestigious urban environments in the world.

The building houses 353 fully furnished hotel keys — a term that reflects its dual nature as both an investment-grade freehold property and a fully operational 5-star hotel apartment. Each unit is individually owned under freehold title, open to buyers of all nationalities, but the building operates with full hotel services: front desk, housekeeping, room service, restaurant, spa, kids club, concierge, valet parking, and airport shuttle. This dual structure gives owners extraordinary flexibility: they can reside in the property, lease it to long-term tenants, or place it in the hotel rental pool where it is marketed for short-stay bookings on global platforms including Booking.com, Expedia, Agoda, and Hotels.com, generating an estimated rental yield of approximately 7.5%.

Location and Connectivity

The location of DAMAC Maison Dubai Mall Street is, by any measure, among the most coveted in the entire UAE. The building sits on Dubai Mall Street, which connects directly to Sheikh Mohammed Bin Rashid Boulevard — the iconic tree-lined promenade that encircles the Burj Khalifa district. Dubai Mall, housing over 1,200 retail outlets, an aquarium, an ice rink, a SEGA Republic theme park, and more than 200 dining options, is approximately a 4-minute walk from the building entrance.

The Burj Khalifa, the world's tallest building at 828 metres, and the Dubai Fountain — the world's largest choreographed fountain system performing nightly shows — are both visible from many of the building's balconies and are accessible within minutes on foot via Dubai Mall. The Dubai International Financial Centre (DIFC), the region's leading financial hub, is approximately 7 minutes by car. Business Bay, Dubai's central business district, lies immediately adjacent to the south.

Dubai International Airport (DXB) is approximately 25 minutes by car, while the Burj Khalifa / Dubai Mall Metro Station on the Red Line provides rail connectivity to the wider city. For residents and guests who prefer not to drive, the building operates a complimentary daily shuttle to Dubai Mall and an airport shuttle service.

The building's address on Sheikh Mohammed Bin Rashid Boulevard places it amid the finest dining, retail, and entertainment that Dubai has to offer. The Souk Al Bahar traditional market, the Dubai Opera, and the Address Hotels cluster are all within walking distance, creating a lifestyle ecosystem where world-class experiences are measured in footsteps rather than car journeys.

Architecture and Design

DAMAC Maison Dubai Mall Street was designed by Koschany + Zimmer Architekten (KZA), an award-winning German architectural firm, in collaboration with Port Saeed Engineering. The resulting tower is a sleek contemporary glass high-rise that rises 43 floors above ground with 1 basement level, presenting a refined facade that complements the architectural language of the surrounding Emaar-developed Downtown Dubai skyline.

The building's exterior features extensive glazing that serves both aesthetic and practical purposes: residents benefit from abundant natural light and the ability to enjoy views of the Burj Khalifa, Dubai Fountain, and the broader city skyline from their private balconies. Many units are oriented to capture the fountain shows, adding a dynamic visual element to the living experience that is unique to this ultra-prime location.

Interiors are furnished to a 5-star hotel standard, described as 'elegantly appointed in rich creams with deep accents' — a palette that creates a sophisticated, calming atmosphere appropriate to both short-stay guests and long-term residents. The common areas incorporate Mediterranean-themed design elements, setting the tone for La Maison, the building's signature restaurant. All units are delivered fully furnished and equipped, ready for immediate occupancy or rental income generation.

The building's infrastructure includes high-speed elevators serving all 43 floors, basement parking for residents and guests, and the full mechanical and safety systems expected of a 5-star hospitality establishment including fire suppression, emergency power, and climate control.

Amenities and Hotel Services

As a 5-star hotel apartment, DAMAC Maison Dubai Mall Street delivers an amenity and service offering that far exceeds standard residential developments. The amenity programme operates on two levels: physical facilities and hotel services.

Physical Facilities: The temperature-controlled outdoor swimming pool features an infinity edge that creates a dramatic visual connection to the Downtown Dubai skyline — a setting that has become iconic on social media and travel platforms. The adjacent pool terrace provides sunbathing and relaxation space. The SOFTOUCH Spa (also referred to as Chrysalis Spa) occupies three dedicated treatment rooms offering massage therapy, beauty treatments, and wellness services. A state-of-the-art gymnasium equipped with modern cardio and strength training equipment serves fitness enthusiasts. A jacuzzi, steam room, and sauna complement the wellness offering. The Kids Club provides all-day supervised activities for younger guests and residents.

Dining: La Maison restaurant offers Mediterranean-themed all-day dining, serving breakfast, lunch, and dinner in an elegant setting. The Maison Lounge functions as the hotel's bar and social space for residents and guests.

Hotel Services: The building's 5-star hotel classification comes with a comprehensive service layer. 24/7 front desk and concierge services handle everything from restaurant reservations to event tickets. Housekeeping and maid service maintain units to hotel standards. Room service delivers food and beverages to individual units. 24-hour valet parking eliminates the need for self-parking. A complimentary daily shuttle to Dubai Mall and an airport shuttle service provide convenient transport. Babysitting services are available for families. Meeting and event rooms serve business needs, complemented by a dedicated business lounge. Laundry service and accessible rooms are available throughout the building.

Unit Types, Configurations, and Pricing

DAMAC Maison Dubai Mall Street offers four primary unit configurations, all delivered fully furnished to hotel standards:

Deluxe Rooms (approximately 409–517 sq ft / 38–48 sqm): The most compact option, equivalent to a hotel room with kitchenette facilities. These units serve short-stay guests and investors seeking the highest rental yield per square foot.

1-Bedroom Suites (approximately 829–947 sq ft / 77–88 sqm): The building's most popular investment configuration. Current sale prices range from AED 1,500,000 to AED 2,200,000, with the most recent DLD transaction recording a sale at AED 1,400,000 for an 873 sq ft unit in December 2025. Annual rental income ranges from AED 95,000 to AED 122,000.

2-Bedroom Suites (approximately 1,292–1,453 sq ft / 120–135 sqm): Spacious family suites with sale prices of AED 2,400,000 to AED 2,500,000 and annual rents of AED 155,000 to AED 160,000.

3-Bedroom Suites (approximately 1,507 sq ft / 140 sqm): The largest standard suites, priced from AED 2,650,000 to AED 2,900,000.

Penthouses (4,814 sq ft): Exclusive premium residences occupying upper floors with enhanced specifications, panoramic 360-degree views, and dedicated service. Prices range from AED 12,300,000 to AED 12,500,000 (approximately AED 2,555–2,598 per sq ft).

The estimated gross rental yield across the building averages approximately 7.5%, driven by the dual-income model where units can be placed in the hotel rental pool for short-stay bookings at premium nightly rates, or leased on annual contracts to long-term tenants. The freehold ownership structure allows international buyers to hold the asset directly, with no requirement for local sponsorship.

Schools, Healthcare, and Essential Services

While Downtown Dubai is primarily a commercial and hospitality district, essential family services are accessible within short distances.

Education: The City School International, offering education from Foundation Stage 1 to Year 12, is approximately 2 minutes by car. Safa British School, following the UK National Curriculum from EYFS to Year 13, is about 10 minutes away. For younger children, Blossom Downtown Nursery (EYFS system, accepting children from 6 months), Pinocchio Nursery, and Kid's Castle Nursery operate in the wider Downtown and Business Bay area.

Healthcare: Mediclinic Dubai Mall, the city's largest outpatient medical facility at over 60,000 sq ft, is located within Dubai Mall itself — effectively across the street from the building. Aster Royal Clinic operates within the Downtown community for routine medical needs. Emirates Hospital Clinics in Business Bay provides additional specialist services within a 20-minute drive.

Retail and Daily Needs: The proximity to Dubai Mall renders conventional retail discussions almost redundant: the mall's 1,200+ outlets include Spinneys (3 minutes), Carrefour Market (4 minutes), Waitrose (within the mall), and every conceivable retail and service establishment. The building's own La Maison restaurant eliminates the need to leave the building for dining.

Developer Profile: DAMAC Properties

DAMAC Properties is one of the Middle East's largest and most influential luxury real estate developers. Founded in 2002 by billionaire Hussain Sajwani, the company has delivered over 46,000 completed homes and maintains a pipeline of 33,000+ homes planned across 15 global cities including Dubai, Riyadh, Toronto, London, and Miami.

The company's portfolio is distinguished by high-profile brand partnerships that bring fashion and hospitality house aesthetics to residential development. Collaborations include Versace (DAMAC Tower Nine Elms, London; Palazzo Versace-style interiors), Fendi (FENDI-styled villas at DAMAC Hills), Roberto Cavalli (Cavalli Tower), Paramount Hotels and Resorts (DAMAC Towers by Paramount, Downtown), de GRISOGONO (jewelry-inspired interiors), and the Trump Organization (DAMAC Hills golf course). DAMAC Maison Dubai Mall Street, as the debut of the DAMAC Maison hotel brand, established the template for the company's subsequent hospitality ventures.

DAMAC was listed on the Dubai Financial Market in 2015 before going private in 2022 when Sajwani acquired the remaining shares for AED 2.19 billion. The company reportedly holds approximately $5 billion in cash reserves as of 2024, providing exceptional financial stability for ongoing development and property management commitments. Notable projects include DAMAC Hills (formerly AKOYA by DAMAC), DAMAC Heights (an 88-floor tower in Dubai Marina), DAMAC Lagoons, and the forthcoming DAMAC Islands.

Investment Potential and Market Position

DAMAC Maison Dubai Mall Street occupies a unique niche at the intersection of luxury hospitality and freehold real estate investment in the single most iconic postcode in the Middle East. The 7.5% gross rental yield — exceptional for a Downtown Dubai address — is driven by the hotel apartment model where units generate income from both short-stay hotel bookings at premium nightly rates and long-term annual leases.

The building's location directly opposite Dubai Mall ensures permanent, year-round demand from tourists, business travellers, and medical tourists visiting the nearby DIFC and Healthcare City areas. The proximity to the Burj Khalifa and Dubai Fountain adds a 'bucket list' dimension that drives premium pricing on short-stay platforms.

For investors, the combination of freehold ownership, 5-star hotel management (eliminating the need for personal property management), a globally recognised developer brand, and a location that requires no further explanation represents a low-maintenance, high-yield investment in one of the world's most liquid and transparent real estate markets.